What services do brand and AIGC designers offer?

Brand and AIGC designers offer comprehensive services including brand identity development, visual design, AIGC direction, UX/UI design, product design, design systems, digital strategy, and cross-cultural design consulting for tech and consumer brands.

How can AIGC be integrated into brand design?

AIGC (AI-Generated Content) can be integrated into brand design through generative imagery for campaigns, AI-directed visual assets, motion design, key visuals, and innovative content creation that maintains brand consistency while leveraging artificial intelligence capabilities.

What is cross-cultural design strategy?

Cross-cultural design strategy involves creating brand identities and digital products that resonate across different cultural contexts. It bridges European design principles with Asian market dynamics, ensuring work travels between cultures without losing meaning or relevance.

How do design systems support product development?

Design systems establish comprehensive sets of standardized components, patterns, and guidelines that ensure consistency, scalability, and efficiency across digital products and interfaces. They streamline collaboration between designers and developers.

What expertise is needed for EU-China brand strategy?

EU-China brand strategy requires understanding of both Western and Eastern market dynamics, cultural nuances, consumer behavior differences, regulatory environments, and the ability to create cohesive brand experiences that succeed in both regions.

Lucrezia Spapperi Gestri — Brand & AIGC Designer

01 — Manifesto & Process

I make work that travels between cultures
and lasts beyond the trend.

Driven by curiosity, I explore where European craft and Chinese velocity collide — across brand identity, product design, AIGC, and anything the brief calls for next.

How I work Listen first, frame the problem, design with intent, ship with care. Every engagement starts with discovery — interviews, audits, market reads across cultures — then moves through strategy, craft, and delivery. Built to scale in your hands after we're done.

What I Do

Brand & Identity

Brand Identity
Visual Communication
Key Visuals
Naming & Copy
Editorial Design

Digital & Product

UX / UI Design
Product Design
Design Systems
AIGC & AI Design
Prototyping

Strategy & Direction

Digital Strategy
Marketing & GTM
User Research
Content Design
Art Direction

02 — Selected Work

Some projects.
One design language.

HSN

HSN
0124

Brand & Visual Communication · Hisense R&D

Innovation Event & Key Visuals

Full visual communication system for the 2024 UXDA Innovation Event — posters, key visuals, TV commercial scene design for Chinese youth audiences. Created comprehensive brand touchpoints including digital assets and merchandise.

Vector Illustration Poster Design Key Visuals TV Commercial AIGC

↗

VLD

VLD
0324

Brand Identity · Naming · Go-to-market

VELD Festival — Resonating Soundscape

End-to-end brand for a premium European electronic music festival. Custom naming, gothic typographic monolith, comprehensive brand system spanning 9+ touchpoints from wristbands to stadium stage installations. Integrated digital strategy for market entry.

Naming Visual Identity Brand Strategy Merchandising

↗

FLX

FLX
0424

Tech Branding · UX/UI · Brand System

FluxLAb — Generative Innovation

Complete visual identity system for an AI and generative tools incubator in Los Angeles. Custom logotype design, full brand ecosystem spanning stationery, digital assets, and interactive mobile dashboard. Comprehensive design system establishing visual and interactive standards.

Naming Logo Design UX/UI AIGC

↗

ELY

ELY
0525

Luxury Branding · Product Design · Web

Elysian — Luxury Skincare Brand

Complete brand creation for a bio-nutritional skincare startup. Strategic naming, visual identity system, 4 comprehensive product packaging lines, and e-commerce website design. Merging Korean Cloud Skin innovation with botanical wellness philosophy for luxury market positioning.

Brand Identity Naming Packaging Web Design

↗

LPX

LPX
0621

Digital Strategy · UX · Luxury · China Market

Loro Piana — Phygital Luxury Experience

Complete reimagining of Loro Piana's retail experience for the phygital era. AR-enabled clienteling platform, comprehensive omnichannel journey design, and strategic market positioning delivering +14% brand demand growth in China. Seamless integration of digital innovation with luxury brand heritage.

Digital Strategy UX/UI China Market AR

↗

YOD

YOD
0725

AIGC · Cultural Diplomacy · UN Exhibition

Year of the Dragon — Private Commission

Exclusive AIGC artwork commissioned for United Nations exhibition platform. Sophisticated merger of traditional Chinese symbolism and philosophy with contemporary generative art techniques. Bridging cultural narratives and fostering cross-cultural dialogue on the global diplomatic stage.

AIGC Cultural Fusion UN Exhibition Private Commission

↗

CLM

CLM
0823

Data Visualization · Research · Interactive Design

Climate Images Location Map

Interactive data visualization exploring how climate images from ClimateVisuals platform are used and misused across global online publishers. Research-driven project revealing geographic mismatches in climate narrative framing and media representation.

Data Visualization User Research Interactive Design Data Storytelling

↗

NHB

NHB
0826

UX / UI · Accessibility · EdTech

NeuroHub — Inclusive Learning Platform

Complete UX/UI design for an educational platform specifically designed for neurodiverse and autistic children. Focused on sensory-friendly interface design, customizable interaction patterns, and accessibility-first approach to create an inclusive digital learning environment.

UX / UI Design Accessibility User Research Design Systems EdTech

↗

04 — About

About My Practice

Hi, I'm Lucrezia — designing since 2015, focused on branding, digital strategy, visual and product design for tech and consumer brands across Europe and China.

Recognition & Awards

2025

AIGC Innovation Award

HONOR Talents Global Design Award — AI design category. View award-winning work

HONOR 2025

2024

Global Design Talent Award

HONOR Talents Global Design Award — Wallpaper category. View award-winning work

HONOR 2024

Press & Featured

Huanqiu (环球)

Featured in Huanqiu media →

QQ News (腾讯新闻)

Featured in QQ News →

Jianhua Daily (建华日报)

Featured in Jianhua Daily →

Creative Bloq

AI Art Awards article →

Graphic Days

Featured in Resew Journal →

My practice sits at the bridge between Western and Eastern design cultures — pairing European craft and editorial rigour with the speed, scale and digital fluency of China's tech industry. The result is work that travels across markets without losing meaning in either.

I trained at the Politecnico di Milano and the Academy of Arts & Design at Tsinghua University in Beijing, and have since built brand worlds, product flows and AIGC systems for clients ranging from global luxury houses to consumer-tech labs and emerging festivals.

I am a designer crafting

I make work that travels between cultures
and lasts beyond the trend.

Some projects.
One design language.

Filter by expertise

Innovation Event & Key Visuals

VELD Festival — Resonating Soundscape

FluxLAb — Generative Innovation

Elysian — Luxury Skincare Brand

Loro Piana — Phygital Luxury Experience

Year of the Dragon — Private Commission

Climate Images Location Map

NeuroHub — Inclusive Learning Platform

About My Practice

Recognition & Awards

Press & Featured

Let's create something
impactful & lasting
together.

Services & Expertise

I am a designer crafting IDENTITYPRODUCTEXPERIENCESSTRATEGYCULTUREIDENTITY

I make work that travels between cultures and lasts beyond the trend.

Some projects. One design language.

Filter by expertise

Innovation Event & Key Visuals

VELD Festival — Resonating Soundscape

FluxLAb — Generative Innovation

Elysian — Luxury Skincare Brand

Loro Piana — Phygital Luxury Experience

Year of the Dragon — Private Commission

Climate Images Location Map

NeuroHub — Inclusive Learning Platform

About My Practice

Recognition & Awards

Press & Featured

Let's create something impactful & lasting together.

Services & Expertise

I am a designer crafting

I make work that travels between cultures
and lasts beyond the trend.

Some projects.
One design language.

Let's create something
impactful & lasting
together.