Hello, welcome to Lucrezia’s portfolio.
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BRAND STRATEGIST & AIGC SPECIALIST

I am a brand strategist crafting

Since 2015

Based In
China · Europe
Specialisation
Brand · Strategy · UX/UI
Digital Marketing · Visual Design
AIGC · Cross-cultural Design
01 — Manifesto & Process

I make work that travels between cultures
and lasts beyond the trend.

Driven by curiosity, I explore where European craft and Chinese velocity collide — across brand identity, product design, AIGC, and anything the brief calls for next.

How I work Listen first, frame the problem, design with intent, ship with care. Every engagement starts with discovery — interviews, audits, market reads across cultures — then moves through strategy, craft, and delivery. Built to scale in your hands after we're done.

What I Do
01
Brand & Identity
  • Brand Identity
  • Visual Communication
  • Key Visuals
  • Naming & Copy
  • Editorial Design
02
Digital & Product
  • UX / UI Design
  • Product Design
  • Design Systems
  • AIGC & AI Design
  • Prototyping
03
Strategy & Direction
  • Digital Strategy
  • Marketing & GTM
  • User Research
  • Content Design
  • Art Direction
02 — Selected Work

Some projects.
One design language.

Filter by expertise

HSN
HSN
0124a
Poster Design · Brand System

Hisense Poster for New Talents

Poster design series created for the 2024 UXDA Innovation Event, targeting emerging tech talents and innovation leaders in China. Integrated custom illustrations and dynamic visual language to communicate innovation and accessibility.
Hisense
Poster Design Vector Illustration Brand System
↗
HSN
HSN
0124b
Product Visualization · Key Visuals

Soundbar KV

Key visual design showcasing Hisense's audio innovation at the 2024 UXDA Innovation Event. Created compelling visual identity merging contemporary aesthetics with technological elements to highlight product excellence and brand positioning.
Hisense
Key Visuals Product Design Visual Language
↗
HSN
HSN
0124c
Commercial Production · Scene Design

Hisense — Movie/TV Commercial Scene Design

Comprehensive scene design and storyboard creation for Hisense TV commercial showcasing innovation and brand vision. Served as storyboard creator, copywriter, and scene design director guiding 3D designers and real set construction.
Hisense
Storyboard Design Scene Design Copywriting 3D Direction
↗
HSN
HSN
0124e
Product Video · Motion Content · Audio Innovation

Hisense HS2000 Soundbar — Product Showcase

Dynamic short-form video showcasing the Hisense HS2000 Soundbar, highlighting audio innovation and premium product features through engaging visual storytelling and product demonstration.
Hisense
Product Video Motion Content Video Production Audio Product
↗
HSN
HSN
0124d
Design Documentation · Video Production · Product Innovation

Hisense — Deco TV Product Video

Comprehensive video documentation of the design process and conceptual vision for Hisense Art TV featuring cutting-edge DecoTV S5 technology. Behind-the-scenes exploration of how design innovation transforms passive screens into active art experiences.
Hisense
Design Process Video Product Documentation Video Production Concept Visualization
↗
VLD
VLD
0324
Brand Identity · Naming · Go-to-market

VELD Festival — Resonating Soundscape

End-to-end brand for a premium European electronic music festival. Custom naming, gothic typographic monolith, comprehensive brand system spanning 9+ touchpoints from wristbands to stadium stage installations. Integrated digital strategy for market entry.
VELD
Naming Visual Identity Brand Strategy Merchandising
↗
FLX
FLX
0424
Tech Branding · UX/UI · Brand System

FluxLAb — Generative Innovation

Complete visual identity system for an AI and generative tools incubator in Los Angeles. Custom logotype design, full brand ecosystem spanning stationery, digital assets, and interactive mobile dashboard. Comprehensive design system establishing visual and interactive standards.
FluxLAB
Naming Logo Design UX/UI AIGC
↗
ELY
ELY
0525
Luxury Branding · Product Design · Web

Elysian — Luxury Skincare Brand

Complete brand creation for a bio-nutritional skincare startup. Strategic naming, visual identity system, 4 comprehensive product packaging lines, and e-commerce website design. Merging Korean Cloud Skin innovation with botanical wellness philosophy for luxury market positioning.
Elysian
Brand Identity Naming Packaging Web Design
↗
LPX
LPX
0621
Digital Strategy · UX · Luxury · China Market

Loro Piana & Polytechnic University of Milan — Phygital Luxury Experience

Complete reimagining of Loro Piana's retail experience for the phygital era. AR-enabled clienteling platform, comprehensive omnichannel journey design, and strategic market positioning delivering +14% brand demand growth in China. Seamless integration of digital innovation with luxury brand heritage.
Loro Piana & Polytechnic University of Milan
Digital Strategy UX/UI China Market AR
↗
YOD
YOD
0725
AIGC · Cultural Diplomacy · UN Exhibition

HONOR & UN (United Nations) - The Year of the Dragon

Exclusive AIGC artwork commissioned for United Nations exhibition platform. Sophisticated merger of traditional Chinese symbolism and philosophy with contemporary generative art techniques. Bridging cultural narratives and fostering cross-cultural dialogue on the global diplomatic stage.
HONOR & UN (United Nations)
AIGC Cultural Fusion UN Exhibition Private Commission
↗
CLM
CLM
0823
Data Visualization · Research · Interactive Design

Climate Images Location Map Polytechnic of Milan

Interactive data visualization exploring how climate images from ClimateVisuals platform are used and misused across global online publishers. Research-driven project revealing geographic mismatches in climate narrative framing and media representation.
Climate Visuals
Data Visualization User Research Interactive Design Data Storytelling
↗
NHB
NHB
0826
UX / UI · Accessibility · EdTech

Feelzy (Tsinghua University) — Inclusive Learning Platform

Complete UX/UI design for an educational platform specifically designed for neurodiverse and autistic children. Focused on sensory-friendly interface design, customizable interaction patterns, and accessibility-first approach to create an inclusive digital learning environment.
Feelzy (Tsinghua University)
UX / UI Design Accessibility User Research Design Systems EdTech
↗
04 — About

About My Practice

Lucrezia Spapperi Gestri, brand identity designer and digital strategist specializing in cross-cultural design, AIGC, and product design for tech and consumer brands across Europe and China

Hi, I'm Lucrezia — designing since 2015, focused on branding, digital strategy, visual and product design for tech and consumer brands across Europe and China.

Recognition & Awards

2025
AIGC Innovation Award
HONOR Talents Global Design Award — AI design category. View award-winning work
HONOR 2025
2024
Global Design Talent Award
HONOR Talents Global Design Award — Wallpaper category. View award-winning work
HONOR 2024

Press & Featured

Huanqiu (环球)
Featured in Huanqiu media →
QQ News (腾讯新闻)
Featured in QQ News →
Jianhua Daily (建华日报)
Featured in Jianhua Daily →
Creative Bloq
AI Art Awards article →
Graphic Days
Featured in Resew Journal →

My practice sits at the bridge between Western and Eastern design cultures — pairing European craft and editorial rigour with the speed, scale and digital fluency of China's tech industry. The result is work that travels across markets without losing meaning in either.

I trained at the Politecnico di Milano and the Academy of Arts & Design at Tsinghua University in Beijing, and have since built brand worlds, product flows and AIGC systems for clients ranging from global luxury houses to consumer-tech labs and emerging festivals.

06 — Let's work together

Let's create something
impactful & lasting
together.

luluu.mail@qq.com

Services & Expertise

Brand systems — naming, logos, key visuals, guidelines
Product & digital — UX/UI, design systems, apps
AIGC direction — campaigns, generative imagery, motion
Cross-cultural — EU↔CN brand strategy

For inquiries, click the email above to copy, or connect on social platforms.